15.11.2024
LATEST PROJECT
Website for Theatre of the Long Now, a 100-year long performance in which a tree is planted each year along a straight line cutting through Stuttgart’s urban landscape.
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Playful and customizable identity for a premium watch reseller that strives to dust off and shake up the watch market.
The centerpiece of TA‘AM Watches’ new visual identity is an iconic logo that forms a counterpart to the classicist typefaces used by well-known luxury watch manufacturers.
In addition to giving the logo a distinctive and bold shape, the characteristic curves also serve as a measure for the image radii that are used on the website.
Product pages can be customized with individual typefaces and color themes, giving each offered watch a unique little identity.
Those individual watch identities are easily composed on the websites backend and can be used to promote the various watches on social media.